Below is the written version of this training video. I hope this information will help you grow your business this year. Please feel free to call me with any questions.
Why should you definitely use Media Buying for your business?
-Measurable, accountable, flexible:
PPC campaigns enable analytics tools to track advertising at the time of conversion to keep your advertising adequate and productive. With these tracking tools, you can figure out your sales, ROI, brand visibility and quality score.
PPC is also flexible, and it enables you to bid on any keyword to get targeted traffic to your website. You can get the answers to the following questions with a Pay-Per-Click campaign:
-What are the most possible keywords users search for to find your website?
-How many visitors visit your landing page and generate leads for you by filling out a form?
-How many visitors come directly from ads and called the business?
-How many visitors left the site after going through the landing page?
PPC helps you to get your visitors quickly, instead of waiting a long time for them with SEO. You can analyze your campaign on a regular basis to organize and optimize it systematically.
Advertise locally or globally:
When running a small business, a Pay-Per-Click campaign is still a powerful and valuable venture for your brand. You need to be sure that you are looking for and targeting the correct audience on the basis of several components (such as Age, Gender, location, interest, language, time and device).
According to the specific components, you can segment your audience and create unique ads for every campaign for better targeting and results.
Pay-Per-Click authorizes you to take advantage of targeting tools to boost your ROI. It will show you the exact ad displayed when audiences search for the related keywords that the ad contains and sends them to your landing page.
Pay for results:
With other forms of advertisement (such as TV, SEO, Radio, etc.), you get broad reach and spend a lot of money, but get less traffic to your website. If you advertise products and services with Pay-Per-Click, you only pay when someone actually clicks on your ads and visits your landing page.
No hidden fees are charged for promoting an ad on the results page of a search engine. Visitors are not visiting your website, but still you are creating awareness about your brand without any cost.
You can set the bid prices for each and every click and keyword. Bidding helps you to create highly targeted budgets leading to more conversions and visitors to your business.
If you want to drive immediate traffic to your website, Pay-Per-Click advertising campaigns are the fastest method to do this. They help get highly targeted traffic and make all your wishes come true.
PPC Ads related to your business appear online when customers search for specific keywords in search engines like Google, Yahoo and Bing. These ads are also shown on millions of other webpages that are dealing in similar products and services.
There are three chances to get involved with customers and expand your exposure.
A. Text Ad B. Product Listing C. Organic Search Listing
With PPC you can target those customers searching specifically for your products and are “ready to buy”. So, you can get more leads and sales quickly.
When you’re in business, it is very important to get huge traffic to your website as consistently as possible. Any respite in your Pay-per-Click campaign can kill your website’s traffic.
With this paid advertising method, your traffic can be controlled because it depends on “how much you are ready to pay for per click, per day, per month.” PPC drives more traffic than A/B split testing.
A well-organized Pay-Per-Click Advertising campaign with a required budget, assists you to reach your goal in a short time period. PPC keywords are more targeted, relevant and more consistent to convert a lead into a potential customer than other marketing methods.
Relatively Low Cost, if you know how:
Relatively low cost is the immense advantage of PPC campaigns. Search engines do not empty your pockets for setting up a PPC account and creating a PPC ad. You can start with any budget such as $10/week, $100/week, and $1,000/week.
It also allows you to define your daily budgets for each campaign and choose bids on a per-keyword basis. Businesses can control their spending cost to get the most economical traffic.
Businesses only pay if their ad is being clicked, which is better than other advertising methods. So it is a profitable and low risk opportunity to maximize earnings, sales and the quality score of your landing page.
Great Way to Remarket:
Pay-Per-Click advertisements give your product and services more exposure and expands your customer base. You can include retargeting into your PPC campaign to capture those leads who abandoned the purchase – visited your website but didn’t purchase anything.
Three ways to remarket your lost customers are:
-Create necessity for your product and services among the audience.
-Show the most relevant ads to the visitors who left your webpage without converting.
-Always try to be on their mind.
Segment those people by their interest, location, area and other specifications. You need to create multiple ads and landing pages for every individual list. Your website and landing pages should have retargeting pixels to track the visitor’s actions and behavior.
After that, if visitors visit your website but don’t convert, you can retarget them with a specific ad. Retargeting helps you bring back your lost customers and improve sales.
PPC is a successful paid search advertising method. It can be simply implemented. If it is tough to customize your website for SEO purposes, you can run a PPC campaign to promote your business across the web.
With PPC campaigns, your ads would appear on search engine results pages and other websites because PPC ads don’t need any changes to the website. To get more with PPC, you can implement your PPC campaign structure, ad copy, landing page, and campaign settings.
In a campaign, you can break your keywords list into individual ad groups; create great ad copy to target potential customers; your landing page should communicate effectively; set languages and location in the campaign settings, as well.
You might be spending big amounts of money on your advertising campaign to get the best position on search engine pages, but you’re still not getting the desired results. As you know Search engine results always show compatible results. They got the results on the basis of the keywords they entered into the search bar.
You can move to PPC advertisement. You need to create ads with the most relevant keywords that your visitors use to search your product and services with a particular landing page.
And when someone searches with the related keywords that you used in your ad, your ad will be displayed on the search engines. If they are interested they will visit your website. PPC sends quality traffic to your website, having relevant landing pages will improve the visitor’s experience.
Almost everyone has a mobile device, and there are 1.75 billion smartphone users all around the world. So, you can’t avoid mobile marketing with your PPC campaign. With your PPC ads, you can also target your audience on multimedia mobile, smartphone and tablet. You only need to pay for every click and call.
PPC flexibility provides complete control of where, when, how and whom your ads are served. You can also control your mobile PPC campaign budget by increasing and decreasing your bid for mobile devices. Mobile targeting can increase your impressions, Click through rates, leads and conversions.
-50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link.
-64.6% of clicks for high commercial intent keywords go to paid ads.
-Paid ads for high commercial intent keywords takes up 85.2% of above-the-fold pixels.
-On average, the top three paid ad spots get 41% of clicks.
-50% of search engine traffic goes to the top 3 sponsored links.
-Google AdWords is the dominant player in paid search with a 67% market share.
-20% to 30% of traffic comes from paid PPC listings.
-Brands of all sizes and budgets use SEO and PPC campaigns to get the attention of 1.17 billion users that search Google each month.
-Paid search accounts for 70% of Google’s $33 billion in revenue.
-The average click through rate of an ad in the top position is 7.94%.
-Top paid ads get about twice as many clicks as second spots.
-Google dominates mobile search advertising, taking 97% of the mobile search spend.
-Ads in the top position have been observed to get 10 times as many clicks as side-position ads.
-Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
-For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.
-Google Display campaigns reach 80% of global internet users. Display ads are typically made up of text or image ads.
-There is a 60% increase in global paid search spending predicted for 2015.
-83% of company leaders said that they felt “good or very good” about the PPC Market.
-Mobile PPC is growing at an outstanding rate and accounts for 20% of global PPC.
-6-8% of mobile users are more likely to click on PPC ads that contain contact numbers and 52% of people who click on PPC ads on mobile still go on to call the advertiser.